Selected works
Each of these projects highlights some of my most impactful work, each with its own unique story of problem-solving and design tailored to meet both user and business needs.
I’m especially proud of how I’ve consistently kept people at the center of my work—advocating for their perspectives, pain points, and goals. My focus has always been on crafting balanced, thoughtful solutions that strike the right harmony between the needs of users, the business, and the technology.
2016–now
Selected works
Each of these projects highlights some of my most impactful work, each with its own unique story of problem-solving and design tailored to meet both user and business needs.
I’m especially proud of how I’ve consistently kept people at the center of my work—advocating for their perspectives, pain points, and goals. My focus has always been on crafting balanced, thoughtful solutions that strike the right harmony between the needs of users, the business, and the technology.
2016–now
Selected works
Each of these projects highlights some of my most impactful work, each with its own unique story of problem-solving and design tailored to meet both user and business needs.
I’m especially proud of how I’ve consistently kept people at the center of my work—advocating for their perspectives, pain points, and goals. My focus has always been on crafting balanced, thoughtful solutions that strike the right harmony between the needs of users, the business, and the technology.
2016–now
new work
new work
new work
ReadyTech
Portals purpose-built for educators, students, and employers 🎓
Portals purpose-built for educators, students, and employers 🎓
new work
new work
new work
ReadyTech
Rebranding and a new design system to drive it - Ready Student 🎨
Rebranding and a new design system to drive it - Ready Student 🎨
ReadyTech
A journey to product led & user driven design as the norm 🚀
A journey to product led & user driven design as the norm 🚀
Mad Paws
Improved service & pricing controls for higher performing sitters 🐶🐱🐦
Improved service & pricing controls for higher performing sitters 🐶🐱🐦
Mad Paws
Handraulic cancellation process, streamlined, automated, and uplifted 📈
Handraulic cancellation process, streamlined, automated, and uplifted 📈
Other works
If you're curious, view my old portfolio here.
I have not brought these across due to currency, relevancy, and portfolio polish 💅
Other works
If you're curious, view my old portfolio here.
I have not brought these across due to currency, relevancy, and portfolio polish 💅
Continuous discovery
Mad Paws
•
Ongoing management • Start Oct 2021
After reading Teresa Torres' Continuous Discovery Habits, I introduced Continuous Discovery (CD) at Mad Paws. Like many startups, Mad Paws faced the challenge of having product and design decisions heavily influenced by leadership intuition. We wanted to change that—to empower the entire company to make smarter, more informed decisions.
With CD in place, we ensured 1-5 interviews were available each week with owners or sitters. Product Trios could pick these up to fuel regular learning, testing, and insights, creating a steady rhythm of discovery and progress.
Search Algorithm
Mad Paws
•
Q1-2 FY23
By combining user empathy from research with insights from search behavior data, our team of three set out to optimize the algorithm for better sitter and owner matches. Through multiple iterations (some far better than others!), we fine-tuned search performance, leading to a projected revenue boost of over $1M AUD.
Use search here
Login & Sign up flow
Mad Paws
•
Q2 FY23
In a focused push to optimize conversion, I teamed up with fellow designer Emily Chan to reimagine the login and sign-up flow.
We updated the UI to align seamlessly with the design system and incorporated modern UX and tech practices. Inspired by PayPal and others, we implemented an email-first approach, allowing the system to identify whether users needed to log in or sign up—making the process smoother and more intuitive.
Use login/signup here
Launched dinner bowl kibble
Mad Paws
•
Q3-4 FY22
About six months after launching Dinner Bowl (DB), we decided to create our own Kibble product.
I helped design and build a high-converting landing page using Unbounce, ensuring it aligned with the fresh DB branding and resonated with our audience.
Unfortunately, Mad Paws had to shut down Dinner Bowl, including Kibble, due to the high costs of scaling. While bittersweet, it was a valuable learning experience in product development and brand strategy.
Release media here
Dinner Bowl lightly cooked landing page redesign
Mad Paws
•
Q4 FY21
One of my first tasks at Mad Paws was improving the UI and UX of the landing page. I kicked things off by conducting user interviews to better understand customer needs and sales preferences, then used those insights to guide the design process.
There was a conversion increase of 35% with the new design.
centrelink claims revues
PwC
•
Q1-2 FY21
As a strategic designer, I joined a team tasked with improving accuracy and empathy in identifying fraudulent claims following the Job Seeker and Job Keeper policies.
My contributions included creating service blueprints that mapped how Services Australia managed various support types and flagged potential fraud.
Through interviews, we developed user archetypes and journeys, providing a clearer understanding of how process changes impacted real Australians and ensuring human-centered solutions.
APVMA internal software and ways of working
DXC Technologies
•
Q4 FY19 - Q1 FY20
As part of a consultant team of four, we spent three months embedded in the APVMA office in Armidale, NSW. During this time, we engaged with nearly everyone in the office to understand how different departments operated, their key collaborators, the challenges they faced with current software, and the gaps in functionality and processes that hindered cross-team alignment.
Using these insights, we designed and built a custom product that centralized all workflows across the regulatory body, seamlessly aligning with their new operating models, processes, and procedures.
Lost in paradise escape room
Expedition Escape Rooms
•
Late 2016 - Mid 2017
Partnering with the business owner, I helped design and build an escape room.
Continuous discovery
Mad Paws
•
Ongoing management • Start Oct 2021
After reading Teresa Torres' Continuous Discovery Habits, I introduced Continuous Discovery (CD) at Mad Paws. Like many startups, Mad Paws faced the challenge of having product and design decisions heavily influenced by leadership intuition. We wanted to change that—to empower the entire company to make smarter, more informed decisions.
With CD in place, we ensured 1-5 interviews were available each week with owners or sitters. Product Trios could pick these up to fuel regular learning, testing, and insights, creating a steady rhythm of discovery and progress.
Search Algorithm
Mad Paws
•
Q1-2 FY23
By combining user empathy from research with insights from search behavior data, our team of three set out to optimize the algorithm for better sitter and owner matches. Through multiple iterations (some far better than others!), we fine-tuned search performance, leading to a projected revenue boost of over $1M AUD.
Use search here
Login & Sign up flow
Mad Paws
•
Q2 FY23
In a focused push to optimize conversion, I teamed up with fellow designer Emily Chan to reimagine the login and sign-up flow.
We updated the UI to align seamlessly with the design system and incorporated modern UX and tech practices. Inspired by PayPal and others, we implemented an email-first approach, allowing the system to identify whether users needed to log in or sign up—making the process smoother and more intuitive.
Use login/signup here
Launched dinner bowl kibble
Mad Paws
•
Q3-4 FY22
About six months after launching Dinner Bowl (DB), we decided to create our own Kibble product.
I helped design and build a high-converting landing page using Unbounce, ensuring it aligned with the fresh DB branding and resonated with our audience.
Unfortunately, Mad Paws had to shut down Dinner Bowl, including Kibble, due to the high costs of scaling. While bittersweet, it was a valuable learning experience in product development and brand strategy.
Release media here
DB lightly cooked landing page redesign
Mad Paws
•
Q4 FY21
One of my first tasks at Mad Paws was improving the UI and UX of the landing page. I kicked things off by conducting user interviews to better understand customer needs and sales preferences, then used those insights to guide the design process.
There was a conversion increase of 35% with the new design.
centrelink claims revues
PwC
•
Q1-2 FY21
As a strategic designer, I joined a team tasked with improving accuracy and empathy in identifying fraudulent claims following the Job Seeker and Job Keeper policies.
My contributions included creating service blueprints that mapped how Services Australia managed various support types and flagged potential fraud.
Through interviews, we developed user archetypes and journeys, providing a clearer understanding of how process changes impacted real Australians and ensuring human-centered solutions.
APVMA internal software and ways of working
DXC Technologies
•
Q4 FY19 - Q1 FY20
As part of a consultant team of four, we spent three months embedded in the APVMA office in Armidale, NSW. During this time, we engaged with nearly everyone in the office to understand how different departments operated, their key collaborators, the challenges they faced with current software, and the gaps in functionality and processes that hindered cross-team alignment.
Using these insights, we designed and built a custom product that centralized all workflows across the regulatory body, seamlessly aligning with their new operating models, processes, and procedures.
Lost in paradise escape room
Expedition Escape Rooms
•
Late 2016 - Mid 2017
Partnering with the business owner, I helped design and build an escape room.