Mad Paws
•
End-to-end
Better controls for higher performing sitters 🐶🐱🐦
Mad Paws
•
End-to-end
Better controls for higher performing sitters 🐶🐱🐦
OVERVIEW
The Service Preferences project aimed to give sitters the tools they needed to take charge while keeping them interested and motivated to succeed in a way that benefits everyone.
+11% average booking value
0% conversion impact
OVERVIEW
The Service Preferences project aimed to give sitters the tools they needed to take charge while keeping them interested and motivated to succeed in a way that benefits everyone.
+11% average booking value
0% conversion impact
Improved service overview
Improved service overview
Improved service overview
Price transparency - sitter cut surfaced per rate type
Price transparency - sitter cut surfaced per rate type
Price transparency - sitter cut surfaced per rate type
Seasonal surcharge for holiday pricing
Seasonal surcharge for holiday pricing
Seasonal surcharge for holiday pricing
Service specific controls
Service specific controls
Service specific controls
Flexible systems + business impact awareness
Through ongoing research and design, we found many pricing and service options that sitters wanted to manage in their profiles. These changes affected the company's main source of revenue, so leadership was cautious and wanted to understand how they might affect profits.
To address this, we:
Collaborated with the in-house data team to project outcomes.
Organised features into a step-by-step release plan, balancing new options with business risks.
The complicated pricing options, service setups, and technical challenges made this work very rewarding. It not only increased revenue a lot but also gave the data team better insights, especially when combined with the new pet profiles.
This project built a strong workflow for Mad Paws. During profit challenges caused by COVID, even after I left and the company reduced staff, they had important ongoing work to continue and launch.
Flexible systems + business impact awareness
Through ongoing research and design, we found many pricing and service options that sitters wanted to manage in their profiles. These changes affected the company's main source of revenue, so leadership was cautious and wanted to understand how they might affect profits.
To address this, we:
Collaborated with the in-house data team to project outcomes.
Organised features into a step-by-step release plan, balancing new options with business risks.
The complicated pricing options, service setups, and technical challenges made this work very rewarding. It not only increased revenue a lot but also gave the data team better insights, especially when combined with the new pet profiles.
This project built a strong workflow for Mad Paws. During profit challenges caused by COVID, even after I left and the company reduced staff, they had important ongoing work to continue and launch.
It looks preeeety (for a setting screen) ✨
Mad Paws had an early-stage design system, primarily used for the native app, which we decided to leverage for this project. At the time, about three separate initiatives utilized it, with Service Preferences focusing on the most utility-driven pages. This gave me the opportunity to explore its potential further.
It looks preeeety (for a setting screen) ✨
Mad Paws had an early-stage design system, primarily used for the native app, which we decided to leverage for this project. At the time, about three separate initiatives utilized it, with Service Preferences focusing on the most utility-driven pages. This gave me the opportunity to explore its potential further.