Mad Paws
•
End-to-end
Improved service & pricing controls for higher performing sitters 🐶🐱🐦
Mad Paws
•
End-to-end
Improved service & pricing controls for higher performing sitters 🐶🐱🐦
Mad Paws
•
End-to-end
Improved service & pricing controls for higher performing sitters 🐶🐱🐦
OVERVIEW
Mad Paws had a dynamic startup team that successfully entered the market. However, research and community feedback revealed that sitters wanted more control over how they managed their pet service businesses.
The Service Preferences initiative aimed to empower sitters with the tools they needed to take control while keeping them engaged and motivated to thrive in a mutually beneficial way.
+11% average booking value
0% conversion impact
OVERVIEW
Mad Paws had a dynamic startup team that successfully entered the market. However, research and community feedback revealed that sitters wanted more control over how they managed their pet service businesses.
The Service Preferences initiative aimed to empower sitters with the tools they needed to take control while keeping them engaged and motivated to thrive in a mutually beneficial way.
+11% average booking value
0% conversion impact
Improved service overview
Improved service overview
Improved service overview
Price transparency - sitter cut surfaced per rate type
Price transparency - sitter cut surfaced per rate type
Price transparency - sitter cut surfaced per rate type
Seasonal surcharge for holiday pricing
Seasonal surcharge for holiday pricing
Seasonal surcharge for holiday pricing
Service specific controls
Service specific controls
Service specific controls
A major win for research operations was introducing Continuous Discovery practices into the daily workflows of designers and product managers. Partnering closely with an outstanding CS team (special thanks to Taimoor Khan and Daniel Gush 😏) ensured that sitters' voices were deeply integrated into the heart of the business.
A major win for research operations was introducing Continuous Discovery practices into the daily workflows of designers and product managers. Partnering closely with an outstanding CS team (special thanks to Taimoor Khan and Daniel Gush 😏) ensured that sitters' voices were deeply integrated into the heart of the business.
A major win for research operations was introducing Continuous Discovery practices into the daily workflows of designers and product managers. Partnering closely with an outstanding CS team (special thanks to Taimoor Khan and Daniel Gush 😏) ensured that sitters' voices were deeply integrated into the heart of the business.
Flexible systems paired with business impact awareness
Through Continuous Discovery and design, we identified numerous pricing and service models that sitters wanted to control in their profiles. These changes touched the core revenue engine, so leadership was understandably cautious and keen to understand their potential impact on the bottom line.
To address this, we:
Collaborated with the in-house data team to project outcomes.
Prioritized features into a milestone release plan, balancing new controls with business risk.
The complexity of pricing controls, service configurations, and technical challenges made this work particularly rewarding. Not only did it significantly boost revenue, but it also provided the data team with richer insights, especially when paired with the newly launched pet profiles.
This initiative created a robust pipeline for Mad Paws. During COVID-induced profitability challenges, even after my departure and subsequent downsizing, the company had impactful, incremental work to progress and release.
Flexible systems paired with business impact awareness
Through Continuous Discovery and design, we identified numerous pricing and service models that sitters wanted to control in their profiles. These changes touched the core revenue engine, so leadership was understandably cautious and keen to understand their potential impact on the bottom line.
To address this, we:
Collaborated with the in-house data team to project outcomes.
Prioritized features into a milestone release plan, balancing new controls with business risk.
The complexity of pricing controls, service configurations, and technical challenges made this work particularly rewarding. Not only did it significantly boost revenue, but it also provided the data team with richer insights, especially when paired with the newly launched pet profiles.
This initiative created a robust pipeline for Mad Paws. During COVID-induced profitability challenges, even after my departure and subsequent downsizing, the company had impactful, incremental work to progress and release.
Flexible systems paired with business impact awareness
Through Continuous Discovery and design, we identified numerous pricing and service models that sitters wanted to control in their profiles. These changes touched the core revenue engine, so leadership was understandably cautious and keen to understand their potential impact on the bottom line.
To address this, we:
Collaborated with the in-house data team to project outcomes.
Prioritized features into a milestone release plan, balancing new controls with business risk.
The complexity of pricing controls, service configurations, and technical challenges made this work particularly rewarding. Not only did it significantly boost revenue, but it also provided the data team with richer insights, especially when paired with the newly launched pet profiles.
This initiative created a robust pipeline for Mad Paws. During COVID-induced profitability challenges, even after my departure and subsequent downsizing, the company had impactful, incremental work to progress and release.
It looks preeeety (for a setting screen) ✨
Mad Paws had an early-stage design system, primarily used for the native app, which we decided to leverage for this project. At the time, about three separate initiatives utilized it, with Service Preferences focusing on the most utility-driven pages. This gave me the opportunity to explore its potential further.
It looks preeeety (for a setting screen) ✨
Mad Paws had an early-stage design system, primarily used for the native app, which we decided to leverage for this project. At the time, about three separate initiatives utilized it, with Service Preferences focusing on the most utility-driven pages. This gave me the opportunity to explore its potential further.
It looks preeeety (for a setting screen) ✨
Mad Paws had an early-stage design system, primarily used for the native app, which we decided to leverage for this project. At the time, about three separate initiatives utilized it, with Service Preferences focusing on the most utility-driven pages. This gave me the opportunity to explore its potential further.